Supercell

Tagline

The best teams make the best games

Net Worth

$16,000,000,000

Started in (City)

Helsinki

Started in (Country)

Finland

Incorporation Date

14th December, 2010

Bankruptcy Date

Founders

Ilkka Paananen
Mikko Kodisoja
Lassi Leppinen
Visa Forsten
Niko Derome
Petri Styrman

About

Supercell is a mobile game development company. It was founded on May 14, 2010, at NIittykumpu, Espoo, Finland. The company was founded by Ilkka Paananen (current CEO of the company), Mikko Kodisoja and a few more people. In 2011, Supercell developed its first game called Gunshine. The game was available to play on Facebook and mobile browser. The game was successful and Accel Partners invested €8 million. Supercell developed various games among which Clash of Clan and Clash Royale are the prominent successful games. On August 12, 2012, Supercell released Clash of Clan – their best game in the market. After its release, the game was a massive hit and a profitable app. IN 2013 and 2014 Clash of Clan was declared a profitable mobile game. Supercell was awarded as the best Nordic Star-up Company. The company was also awarded as Finnish Game Developer of the year.

Beginning

Supercell was founded on May 14, 2010, at NIittykumpu, Finland by Ilkka Paananen and others. Supercell initially received a 400000 euros loan and also raised 750000 euros from seed funding. Paananen and Kodisoja also personally invested 250000 euros in the company. In 2011, Supercell developed its first game called Gunshine. The game was available to play on Facebook and mobile browser. The game was successful and Accel Partners invested €8 million. In November 2011, Supercell shutdown Gunshine because it was hard to play and the portable variant didn’t fill in just as the program adaptation. Supercell considered concentrating on iPad games and dropped the process and idea of developing Facebook games. The company also created five games and launched its first game, Pets vs Orcs which was made public to test. A few months later Pets vs Orcs and Tower were also shut down. Later Atomico, a European venture capital firm also invested in Supercell. In May 2012, Supercell launched Hay Day, a farming simulator. Hay Day was a similar game to FarmVille, a game developed by Zynga. Hay Day included various features like cultivating a test system the capacity to refine items, a creation chain. Hay Day became an internationally successful game and was Supercell’s first international game. The social part of the game was underlined also. The game got one of the most productive games in Apple’s App Store in the US. On August 12, 2012, Supercell released Clash of Clan. This game took six months to develop. After release, the game was a massive hit and a profitable app. IN 2013 and 2014 Clash of Clan was declared a profitable mobile game. Supercell was awarded as the best Nordic Star-up Company. The company was also awarded as Finnish Game Developer of the year.

Road to Success

Accel Partners invested €8 million. The company also created five games and launched its first game, Pets vs Orcs which was made public to test. In May 2012, Supercell launched Hay Day, a farming simulator. Hay Day became an internationally successful game and was Supercell’s first international game. Supercell’s Clash of Clan was a massive hit in Japan. Masayoshi Son, CEO of SoftBank and his brother, Taizo Son, Chairman of the GungHo, a Japanese video game developer company, both decided to acquired Supercell. Masayoshi and Taizo brought 51% with a value of €1.1 billion. Later in 2015, SoftBank purchased an additional 22.7% stake. SoftBank made a total acquisition of 73.7 % stakes in Supercell. Supercell sold 16.7 % shares for €100 million. In 2012, Supercell was developing a Boom Beach game which was later released in 2014. The new system game was delivered to the test advertisement toward the finish of 2013, after which it experienced huge changes. The game was exceptionally effective in the US directly after its delivery in March. Be that as it may, it rose to the main 30 of the most downloaded iPhone applications. Supercell won Finnish Teknologiakasvattaja 2013 contest. In 2015, The Boom Beach outperformed and crossed Hay Day. In June 2016, Supercell was acquired by Halti S.A, a consortium company based in Luxembourg with 81.4% stakes for $8.6 billion. Halti S.A was 51.2% acquired by Tencent, a Chinese gaming company. Tencent became the parent company of Supercell due to 81.4 % acquisition. In December 2018, Supercell launched Brawl Stars internationally. The game was marketed via YouTube and gained popularity. Brawl Stars was the company’s fifth successful game. T-media, a research and consultancy agency chose Supercell as the most reputable company in Finland in Luottamus and Maine report.

Challenges

Supercell had to face various challenges at the start of their venture. It initially received a 400000 euros loan and also raised 750000 euros from seed funding. Paananen and Kodisoja also personally invested €250000 in the company. In 2011, Supercell developed its first game called Gunshine. The game was available to play on Facebook and mobile browser. The game was successful and Accel Partners invested €8 million. In November 2011, Supercell shutdown Gunshine – the first game developed by the company, because it was hard to play and the portable variant didn’t fill in just as the program adaptation. Supercell considered concentrating on iPad games and dropped the process and idea of developing Facebook games. In 2012, Supercell released Battle Buddies but was discontinued in the same year due to poor monetization. In December 2014, Supercell launched Spooky pop, but the game was discontinued after a few months. On August 26, 2019, Rush Wars was released by Supercell. The beta version was launched in Canada. New Zealand and Australia. After 3 months the game was discontinued for closed reasons.

Failures

Supercell started their gaming industry venture with mutually minor investments. Supercell developed its first game called Gunshine. The game was available to play on Facebook and mobile browser. In November 2011, Supercell shutdown Gunshine because it was hard to play and the portable variant didn’t fill in just as the program adaptation. , Supercell released Battle Buddies but was discontinued in the same year due to poor monetization. Supercell launched another game named Spooky pop, but the game was discontinued after a few months. Between the arrivals of Boom Beach and Clash Royale, Supercell had suspended different game activities, two in their test discharge stage.