Eat Fresh
Subway
Tagline
Net Worth
$10,400,000,000
Started in (City)
Connecticut
Started in (Country)
USA
Incorporation Date
28th December, 1965
Bankruptcy Date
-
Founders
- Fred DeLuca
- Fred DeLuca
About
Around 50 years ago, Dr. Peter Buck, a nuclear physicist, advised a college student by saying few simple words, “Let’s open a submarine sandwich shop” and changed the life of the student. The boy named was Fred DeLuca who was unable to give his tuition fee. So the Dr. Peter Buck helped him by giving him an idea to open a submarine sandwich shop to help pay his tuition. Peter provided an initial investment of $1000, and a business relationship was forged that would change the landscape of the fast food industry and the lives of thousands. After earning some profits from their famous submarine sandwich. Peter considered his fellow student as his business partner. These partners opened and inaugurated their first restaurant of their sublime submarine sandwich in Bridgeport, Connecticut, where they served fresh, affordable, made to order sandwiches. They also named and branded their shop as "Pete's Super Submarines". Around 1960s, the popularity of their submarine sandwich started to grow so quickly that the people comes not only eat them as a fast food but also wants to see this masterpiece submarine sandwich’s ingredients and recipes as well. But the main highlight is that from then the brand may have changed their branding, recipes and topping as per the creative and young generation but not their values and principles which are:
•Always provide exceptional service to your valued guests
•Provide the highest quality menu items at a price everyone can afford and enjoy
•Keep operating costs low and ensure you have great systems in place and never stop improving.
Beginning
By 1974, Peter and DeLuca as a partner owned and operated 16 submarine sandwich shops throughout Connecticut. By the end of the year, the partners realized that it would not be possible to reach their 32 store goal in time, so they began franchising, also giving and launching their old submarine shop and rebranded it as ‘SUBWAY’ brand into a period of remarkable growth which continues to this day. After 3 years, they started to expand their own business and opened their first Subway on the West Coast near Fresno, California in 1978. Afterwards, they have stated their opening of their outskirts of the North America in Bahrain in December 1984. They then started their expansion in the between of the British people which was opened in Brighton. By the wake of the 2004, the brand itself began to opening its Fast Food centres in the one of the biggest of the MNC retail in worldwide Walmart and started its competition McDonalds. By the end of the financial year of 2007, Subway surpassed the McDonalds inside the U.S. Walmart stores. The history of the Subway logo dates all the way back to the very first sandwich shop that DeLuca and Buck opened. After changing the name of their restaurant to Subway, the two men developed a yellow logo with arrows coming out of the “S” and “Y” in Subway. At this point, the company began using thicker, italicized characters to spell Subway and changed the colour scheme to green, yellow, and white. For a brief period of time from 2015 to 2016, Subway also used a single color variation of their logo in solid green. Recently, though, the Subway logo has undergone another significant change. In 2016, Subway unveiled their most recent logo which featured somewhat of a return to the original logo, losing the italics and dark green border while also adding more curves to the logo.
Road to Success
Subway had approximately 41,600 locations in 111 countries worldwide, all independently owned. With its unique combination of fresh health and nutrition delicious food. In North America, it is being advertised as “seven kinds of SUBWAY sandwiches adipose content are less than 6 grams!” and can be seen everywhere. In its fast food menu they have included some of the best recipes and food culture of the of better and nutritious menu items which includes Gourmet breads, sauces and toppings and main highlight is their Freshly prepared subs, salads and wraps made to order. Entering any of the fast food center of the SUBWAY restaurant, you can see a unified design, unified menu, unified service concept, the taste of the global unification, and style of pure SUBWAY food. These SUBWAY ‘characteristics, let people keep it in mind that sandwich and SUBWAY connected directly. All staff “three seconds smile” and “the three minutes service” rule, let customers receive the most thoughtful and the fastest service. Three seconds services mean that before guests entering the store three seconds, all front officers great with smile. The process between customers order and the completion time of production does not exceed 3 minutes. All sandwiches are in front of you the site fabrication. At last, story of the Subway is of those brands which began itself as from scratch and it is now completing other in this market as the one of the best known as the Fast food chain in the market.
Challenges
With its increasing number of the customer and 43,945 sandwich shops in 110 countries, Subway has become the world’s most ubiquitous restaurant chain. In various social posts and pages the chefs of the Subway is posted “armies of sandwich artists”. In America, if we combine McDonald’s and Starbucks then there will be not complete with their unique submarine sandwich. But at the dawn of its 50th birthday, all is not well in the land of Jared and jingles about $5 foot longs. Subway’s U.S. sales last year declined 3 percent, or $400 million, falling faster than any other of America’s top 25 food chains. The mega-deli was also knocked back to America’s third best-selling food chain for the first time in seven years. Subway ascended over the last several decades on the back of broad American tastes, offering a healthy alternative for eaters leery of fast food, and at prices that made it unstoppable during the Great Recession. Even First Lady Michelle Obama praised Subway during a visit last year for “working to get kids excited about eating their vegetables.” Diners increasingly say they want to know their meat has been cut fresh, not peeled off wax paper; their meal heated by steamer, not microwave. After this has lost its appeal with consumers, because to them fresh has evolved to mean something very different,” said Darren Tristano, executive vice president of industry researcher Technomic. “More people have money to spend, and they’re choosing to spend a little bit more on better concepts where they get a better product. . . . Subway’s strategy has only been to open more stores, and ultimately those stores just cannibalize each other.”
Failures
In September 1999, at least 32 customers in Seattle contracted hepatitis A after eating food contaminated with the virus at two Subway outlets.The virus, which is spread by eating or drinking food or water contaminated with infected feces, infects the liver causing nausea, vomiting, diarrhea, fatigue, and fever.
In 2004, Subway faced a devastating failure in japan in respect of their tastes and preferences.
In April 2015, the Arkansas Department of Health issued a warning to the public that customers who had eaten at the Subway outlet in Morrilton, Arkansas, may have been exposed to infection after an employee tested positive for the virus
In 2019, the Fair Work Ombudsman found that 17 Australian-based Subway franchises had underpaid workers. The lengthy investigation by the Ombudsman specifically found that franchises failed to pay the employees minimum wages, casual loadings, holiday and overtime rates, and did not issue proper pay slips or keep proper employment records.
Achievements
- In 2020, Subway won for Best Company Work-Life Balance.
- In 2019, Subway won for Best Company Work-Life Balance. Based on 11,911 ratings and 675 participants, employees at Subway are less satisfied with their work experience.
Subsidies
- Subway Development of Northern Michigan Inc.
- Subway Franchise Systems of Canada Ltd.
- Subway International B.V.
CEOs
- John Chidsey
- Suzanne Greco
- Fred DeLuca