Expect the unexpected
Lamborghini
Tagline
Net Worth
$12,000,000,000
Started in (City)
Bologna
Started in (Country)
Italy
Incorporation Date
16th December, 1963
Bankruptcy Date
-
Founders
- Ferruccio Lamborghini
About
Automobili Lamborghini S.p.A. (Italian pronunciation: [lamborˈɡiːni]) is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.
Ferruccio Lamborghini, an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with established marques, including Ferrari. The company was noted for using a rear mid-engine, rear-wheel-drive layout. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division.
Beginning
He quotes, “I had to try something new”, he owned a Ferrari, a Maserati, and so on and was a good tenable driver at it when he was younger. And never intended on getting into the automobile industry, but he knew a better car could be forged. Sir, Mr. Ferruccio Lamborghini, the founder, what have you unfolded! Taking the leap of automobile mechanics to a whole new level in the dark disregard people judging him to be mad. From repurposing old military machines to tractors to ultra-modern luxurious sports cars to producing the first-ever hybrid supercar (Hypercars) which could be the fastest cars of all time, named after his only patronymic, Lamborghini, earning the definitions of refinement, luxury, and perfection.
The Italian luxury sports car brand marks the most searched automobile brand in India till date which is owned by the Volkswagen Group through its auxiliary corporation Audi. Heading itself towards a positive direction from the past 20 years and consistently smashing their production inventories year after year from the last 10 years, Lamborghini has achieved something they haven’t had in their entire history.
One can instantly recognize them as they truly stand in a category of their own, from even a mile away. Lamborghinis are entitled to be the King of poster cars because of their sumptuous angles, noteworthy features, elegant colors, and elite casting all contributing to its enticement and glamour.
The ever-built models of them are categorized in range for Current models, Legacy models, Few off specials, Concept cars, and Race cars.
Lamborghini Aventador, Huracan, and Urus being the current models outshining the whole automobile industry.
Road to Success
Lamborghini, from its existence, dwelled as a tractor company in 1948, resided for about 15 years before evolving into an automobile company Lamborghini Automobili, 1963 embedding itself on the land of Sant’Agata Bolognese.
The production of a V12 engine (12 cylinders) automobile modeled by Giotto Bizzarrini who designed recent Ferrari engines, arose succeeding to when the founder pulled over a Ferrari to have a talk with Enzo Ferrari for having constant problems with the clutch, which did not go certainly well since the owner of Ferrari accused the driver and not the car. Thus, the masterpiece, 350 GT was born in 1964.
The roar of Miura. Following the deployment of the extravagant chassis on a couple of prototypes presented at the 1965 Turn Auto Show at the Lamborghini stand, it was destined to have a fervent impact on the history of the company and on the whole of the automotive industry. The beginning of a remarkable adventure was all set after the Turin-based coach-builder; Nuccio Bertone shook hands with the Italian founder, who was an expert at cars and engines. To comprehend Bertone’s proposition, a noteworthy and eccentric framework had to be created for the Bologna-built chassis by Marcello Gandini to blend its combativeness, sophistication, originality, and sensation which was to substantiate unreplicable. The upshot was named after a Spanish fighting bull overlooking the fact that the founder was born under the sign of Taurus and had used the symbol as the proud logo of all his industrial activities. Probably he would have just baptized it naturally back then and managed to hoist it even higher by driving it to the Monte Carlo Grand Prix, the most rousing weekend for watching sports cars.
The Countach sneak-in. Not even spanning a protracted time and contenting the vibes of the victorious outcome, Miura, and even more eye-catching and extraordinary car was launched at the 1971 Geneva Motor Show as a prototype modeled to LP 500 that proved to be a veracious star.
Challenges
The turning point, but was it worth a fortunate epoch?. The existing owners from America, swiftly settled at Sant’Agata succeeding to an intensive activity period to begin, lofting in a contiguous collaboration with the major automotive industry. The sites were competent, besides having a couple of imprecisions at the Portofino prototype. The Quattrovalvole series shut off its production in ’88 with a total of 631 units. Meanwhile, the corporation perceived the experience with composite materials and a special Countach, the Evoluzione which did not even stand a commencement into a production disregard of the powerful engine coupled, advancing an exceptional performance.
Mauro Forgieri, was the business in charge of creating a new engine design, after receiving Chrysler’s approval. Primed within months, the V12 with a 3.5 liter capacity with maximum regulations, the new engine was officially demonstrated to the public, April ’88.
The outcome for 1990 was tersely magnificent. Seizing at an extraordinary fourth place at British Grand Prix windup, the engines were solicited for the following year by a tagged team, Lotus, who consequently ended capping fifth and seventh place, fringing the fabricator betwixt at the gratifying Hungarian Grand Prix. This was the finest performance ever earned by a Lamborghini engine in all its seasons of activity.
Failures
An adequate season of span passes by until a hint of a detrimental one. Each one of us experiences it, whimpers about the concealed rationale get over it by learning from the revert, and gets moved on. A similar eventuality occurred staking the possessions of the great Italian entrepreneurial personality. The apt organization with the luxury car manufacturer became increasingly difficult as the sober businessmen’s lead was openly tested, exacting at the engineering companies in northern Italy. The company strayed 51 percent shares to a Swiss investor after an agreement-fail occurred for a big tractor transaction with the Bolivian government. Georges-Henri Rosetti purchased the sold business for $600,000 dollars. One year later, the remaining 49 percent of the business was sold to one of Rossetti’s comrades.
1980 and the company seemed to have ceased. The termination of production of Espada, followed by the Urraco and ultimately, also the Silhouette, the past couple of years slithered towards bankruptcy and furthermore liquidation.
Subsidies
- Ducati Motor Holding S.p.A.
- Italdesign Giugiaro
CEOs
- Stefano Domenicali