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Ducati

Ducati

Tagline

In Lightness My Strength

Net Worth

$46,490,000,000

Started in (City)

Borgo Panigale

Started in (Country)

Italy

Incorporation Date

08th December, 1926

Bankruptcy Date

-

Founders

  • Antonio Cavalieri Ducati
  • Adriano Cavalieri Ducati
  • Bruno Cavalieri Ducati
  • Marcello Cavalieri Ducati

About

Ducati Motor Holding S.p.A. (Italian elocution: [duˈkaːti]) is the bike producing division of Italian organization Ducati, headquartered in Bologna, Italy. The organization is claimed by German car producer Audi through its Italian auxiliary Lamborghini, with Audi itself possessed by the Volkswagen Group.

Beginning

In 1926 Antonio Cavalieri Ducati and his three children, Adriano, Marcello, and Bruno Cavalieri Ducati, established Società Scientifica Radio Brevetti Ducati in Bologna to create vacuum cylinders, condensers and other radio segments. In 1935 they had gotten fruitful enough to empower development of another plant in the Borgo Panigale region of the city. Creation was kept up during World War II, in spite of the Ducati processing plant being a rehashed focus of Allied shelling. In the mean time, at the little Turinese firm SIATA (Societa Italiana per Applicazioni Tecniche Auto-Aviatorie), Aldo Farinelli started building up a little pushrod motor for mounting on bikes. Scarcely a month after the official freedom of Italy in 1944, SIATA reported its expectation to sell this motor, called the "Cucciolo" (Italian for "pup," regarding the unmistakable fumes sound) to the general population. The first Cucciolos were accessible alone, to be mounted on standard bikes, by the purchaser; be that as it may, specialists before long purchased the little motors in amount, and offered total mechanized bike units available to be purchased. In 1950, after more than 200,000 Cucciolos had been sold, in a joint effort with SIATA, the Ducati firm at last offered its own Cucciolo-based cruiser. This first Ducati bike was a 48 cc bicycle weighing 98 pounds (44 kg), with a maximum velocity of 40 mph (64 km/h), and had a 15 mm carburetor (0.59-inch) giving just shy of 200 mpg‑US (1.2 L/100 km; 240 mpg‑imp). Ducati before long dropped the Cucciolo name for "55M" and "65TL".

Road to Success

During the 1960s, Ducati earned its place in motorcycling history by delivering the quickest 250 cc street bicycle then accessible, the Mach 1.In the 1970s Ducati started creating enormous uprooting V-twin bikes and in 1973, delivered a V-twin with the reserved desmodromic valve plan. In 1985, Cagiva purchased Ducati and wanted to rebadge Ducati cruisers with the "Cagiva" name. When the buy was finished, Cagiva kept the "Ducati" name on its bikes. After eleven years, in 1996, Cagiva acknowledged the proposal from Texas Pacific Group and sold a 51% stake in the organization for US$325 million; at that point, in 1998, Texas Pacific Group purchased the greater part of the staying 49% to turn into the sole proprietor of Ducati. In 1999, TPG gave a first sale of stock of Ducati stock and renamed the organization "Ducati Motor Holding SpA". TPG sold over 65% of its offers in Ducati, leaving TPG the dominant part investor. In December 2005, Ducati came back to Italian proprietorship with the offer of Texas Pacific’s stake (short one offer) to Investindustrial Holdings, the venture store of Carlo and Andrea Bonomi.

Challenges

Ducati has reported revenue of 676 million Euros for 2020, despite a challenging 2020, brought on by a complex global situation and a seven-week halt in production at the peak period of the season. In 2020, Ducati managed to deliver 48,042 motorcycles to customers, compared to 53,183 motorcycles in 2019, limiting the sales gap to -9.7 per cent. Ducati's revenue in 2019 was 716 milion Euros, while operating profit in 2020 was 24 million Euros, as against 52 million Euros in 2019. China demonstrated the maximum sales growth (26 per cent), while Italy remains the first market for Ducati, followed by USA. Claudio Domenicali, CEO Ducati Motor Holding, said, "2020 was indeed a challenging year but we are satisfied with our financial performance throughout. Thanks to rigorous discipline, we were able to reduce fixed costs thus limiting operating margin drop. At the same time, vastly reducing inventories had positive effects on cash flow, which is the best ever recorded to date. Investments in new products were fully untouched and this paved the way for a positive development of Ducati in the future. A heartfelt thank you goes out to the women and men of Ducati who, every day, with passion and dedication, contribute to the company's strength and success even in this very complex and tough year."

Failures

In April 2012, Volkswagen Group’s Audi auxiliary declared its expectation to purchase Ducati for €860 million (US$1.2 billion). Volkswagen director Ferdinand Piëch, a cruiser fan, had since quite a while ago desired Ducati, and had lamented that he left behind a chance to purchase the organization from the Italian government in 1984. Investigators questioned a little bike producer would meaningfully affect an organization the size of Volkswagen, remarking that the obtaining has "a trophy feel to it," and, "is driven by VW’s enthusiasm for nameplates as opposed to mechanical or budgetary rationale". Italian extravagance vehicle brand Lamborghini was reinforced under VW proprietorship. AUDI AG’s Automobili Lamborghini S.p.A. auxiliary gained 100 percent of the portions of Ducati Motor Holding S.p.A. on 19 July 2012 for €747 million (US$909 million).

Achievements

  • In 2016, the XDiavel S was awarded one of the most prestigious design awards in the world: the Red Dot Design Award, "Best of the Best" category.
  • Ducati takes home “Best of the Best,” this time with the 2019 Diavel 1260.

Subsidies

  • Ducati Corse
  • Ducati U.K. Limited
  • Ducati North America, Inc.
  • Ducati North Europe B.V.
  • Ducati Motor (Thailand) Co. Ltd.

CEOs

  • Claudio Domenicali