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Domino's

Domino's

Tagline

Get the Door

Net Worth

$15,445,000,000

Started in (City)

Michigan

Started in (Country)

United Stated of America

Incorporation Date

09th December, 1960

Bankruptcy Date

-

Founders

  • James Monaghan
  • Tom Monaghan

About

Domino’s is the world’s largest pizza delivery chain, having its presence in over 85 countries. The journey of Domino’s starting from a small single store, sixty years back and now becoming the market leader in the Pizza delivery business is inspiring. A journey which we all should know. With the United States being the largest, and India the second-largest market for Domino’s. It is the market leader in the pizza delivery business in India. As of 30th June 2019, it has a network of 1,249 restaurants across 276 cities. The first store in India was opened in 1996. Because of its robust delivery system, the splendid menu at affordable prices, it became the market leader in India.

Beginning

DomiNick’s was a small pizza restaurant operating out of Ypsilanti, Michigan owned by Dominick Divarti. In 1960 two brothers Tom Monaghan and James Monaghan took over the operations of the store. They borrowed $900 dollars to pay for the store. The deal was secured with $500 dollars. James was concentrating more on his postman job. Eight months after the launch of the business, James Monaghan traded his half of the partnership for an old Volkswagen Beetle. They used that car to deliver pizzas. This Made Tom Monaghan the sole owner of the store. By 1965, Tom Monaghan purchased two other pizza restaurants in the same locality in Michigan. He wanted to use the same name for all his three restaurants, but the original owner didn’t approve him to use DomiNick’s name for the other two stores. During that time, a pizza delivery employee, named Jim Kennedy, suggested the name Domino’s. Tom Monaghan was so much attracted to it, he soon named the pizzeria Domino’s Inc.

Road to Success

In 1967 - The Pizza chain’s first franchise restaurant was opened in Ypsilanti, Michigan. What followed next was a massive expansion and there was no looking back from then. And then a decade later the total number of stores in the United States reached 200. Gradually, they grew worldwide as captured in the points below: ● Domino’s opened its first international store in 1983 in Canada. ● It opened its 1000th store in 1983 as well in Canada. ● Opened its first store in Australia in 1983. ● In 1985 they opened their first stores in Luton, United Kingdom, and Tokyo Japan. ● In 1990 Domino’s signed its 1000th franchise store. ● In 1995, Domino’s Pizza International 1000th store opened in Cairo Egypt, The first one in the African Continent. ● In 1996, it launched its website. It had a record of $2.8 billion system-wide. ● In 1997, Domino’s Pizza opened its 1,500th restaurant outside the United States, opening seven restaurants in 1 day on 5 continents consecutively. ● In 1998, Tom Monaghan resigned and sold the ownership to Bain Capital Inc. ● Domino’s International opened its 2000th international store in 2000. ● Domino’s 7,000th restaurant opened in Brooklyn, New York in 2001. ● In 2002 it created history by making a huge acquisition. It acquired 82 franchised restaurants in Phoenix, Arizona, US. ● It became the official Pizza of NASCAR (The National Association for Stock Car Auto Racing) in 2003. ● It went public and started trading in the New York Stock Exchange in 2004. ● It celebrated the opening of 8,000th restaurant with simultaneous celebrations of the opening of its 5,000th U.S. restaurant in Huntley, Ill., and its 3,000th international restaurant in Panama City in 2006. ● Domino’s rolled out online and mobile ordering in 2007. ● Domino’s introduced the legendary Pizza Tracker in 2008. With this people can track their orders online. ● It opened its 9000th store in 2010.

Challenges

Dominos is a massive chain restaurant catering to the world, and just like any other brand restaurants have a problem with employee turnover. They have been trying to increase employee retention, but it’s not an easy (or cheap) thing to do. So what do you do when you can’t have your existing employees stay? You increase the rate of hiring! But of course, it’s much easier said than done! After all, hiring (even for low-skilled jobs) is very time-intensive. You have to make sure that the potential employee is interested in the job, is available for the job location, might stay in the job for a longer-than-average time, is willing to work for the money that the company can provide, fulfills the small list of other checks that the company needs to make.

Failures

At the same time, a company as big as Dominos also needs to make sure that they are not favoring one subset of people over the other, intentionally or unintentionally, and are equal-opportunity providers overall. Of course, Dominos has its own HRs too, but what do you do when most of the HR's time is spent either just in gathering data or in trying to call potential employees and hope that they are available on the phone and are willing to give you their attention? This is like using a horse in the age of cars - it’s not fast, it’s not efficient, and others are not going to wait for you

Achievements

  • Star Retailer of the Year Award
  • National Award – Excellence in Customer Service

Subsidies

  • Domino's Pizza Vietnam
  • Dominos IP Holder LLC
  • Dominos Pizza Funding Corp
  • Domino’s Pizza PMC, Inc.
  • Dominos Pizza Government Services Division, Inc
  • Domino’s Pizza Overseas Franchising B.v

CEOs

  • Patrick Doyle
  • Richard E. Allison Jr.