Aston Martin

Tagline

Power, Beauty and Soul

Net Worth

$2,600,000,000

Started in (City)

England

Started in (Country)

Incorporation Date

15th December, 1913

Bankruptcy Date

Founders

Lionel Martin
Robert Bamford

About

Aston Martin is a British sport car brand which was established in year 1913 by Lionel Martin and Robert Bamford well known for its beautiful and hand-crafted cars which are driving by the white people since the independence of England. This brand’s main point of interest in this competitive market which company acquired in 1947 viz. Lagonda founded in year 1904. From 1947 to now, it branded itself as ‘Aston Martin Lagonda’. In 1947, the brand was firstly directed by the one of the best well known English industrialist of that time i.e. Sir David Brown. From then it was associated with many of the expensive grand touring cars in the 1950s and also get featured in the one of the mostly loved movie in spying franchise i.e. James Bond’s Goldfinger (1964) and the model which was used in the film was Aston Martin’s DB5. With the success of the movie the Aston Martin also regarded as a British cultural icon. The logo of the Aston Martin is also the main highlight which is being changed for over several years since the foundation of the company. The logo which is being used nowadays contains of a green rectangle on top of the white wings, sporting the company's name in uppercase characters. The Aston Martin logo comprises of three colours i.e. black, green and white. Since 1982, Aston Martin held as a Royal warrant of the purveyor of motorcars to the ‘Prince of Wales’. At the same time, the brand spread its business over 160 car dealerships in 53 countries making it a global automobile brand. The company is traded at the London Stock Exchange and is a constituent of the FTSE 250 Index. Aston Martin is also being commonly used on other brands, only through licensing, on various other products which includes mostly submarine, real estate development and aircraft etc.

Beginning

Aston Martin was founded in the year 1913 by Lionel Martin and Robert Bamford. Since its foundation, the brand was firstly known as Bamford & Martin. In the early days, the brand use to sell motor vehicles made by the ‘Singer and Company Limited’ which some of the competitive products of that time like small cars, four-cylinder ten horsepower, bicycles and motorcycles etc. After getting very huge amount of profits from the selling the products and automobile parts of the various big automobile giants of that time, Martin dashed specials at Aston Hill close Aston Clinton, and the pair chose to make their own vehicles. Due to this, the brand was refurbished and officially known as from that time to as of now ‘Aston Martin’. They purchased the premises at Henniker Mews in Kensington and created their first vehicle in March 1915 which is considered to be one of the best-selling model of that time. Aston Martin made their first car by fitting a four-chamber Coventry-Simplex motor to the skeleton of a 1908 Isotta Fraschini. By the end the World War II, the brand found a new premises which new premises at Abingdon Road, Kensington and structured another vehicle which was huge from the previous place. After that, Bamford left in 1920 and the Bamford and Martin was rejuvenated with subsidizing from Count Louis Zborowski. In 1922, Bamford and Martin delivered their models to contenders and participants in the French Grand Prix, which proceeded to set world speed and continuance records at Brooklands. Three works Team Cars with 16-valve twin cam motors were worked for hustling and record-breaking: skeleton number 1914, later created as the Green Pea; body number 1915, the Razor Blade record vehicle; and case number 1916, later created as the Halford Special.

Road to Success

After being going through the refurbished and proper branding of the company. The brand then started to work on the engines which was the first step for their climb to success. Their unique 2 litre 15/98 engine was one of the main highlight of that time because of the adaptability i.e. it can fitted in both of the cars either they are 2 wheelers or 4 door seaters. It was somewhere around the 1926-37, Aston Martin given these blueprints of their car models to the one of the best auto parts manufacturer ‘Bertelli Vehicles’ who were the first automobile manufacturer listed in the London Stock Market. The considered the engine of the Aston Martin as "T-type", "Universal", "Le Mans" and "MKII" etc. There engines worked successfully and pasted the tests to be listed in the ‘French Grand Pix’. In 1986, Gauntlett arranged the arrival of the anecdotal British spy James Bond to Aston Martin. Cubby Broccoli had decided to revaluate the character utilizing entertainer Timothy Dalton, trying to re-root the Bond-brand back to a more Sean Connery-like feel. Gauntlet provided his own pre-creation Vantage for use in the shooting of The Living Daylights, and offered a Volante to Broccoli for use at his home in America. Gauntlet turned down the job of a KGB colonel in the film, be that as it may: "I would have wanted to have done it however truly couldn’t manage the cost of the time." Aston Martin is one of those automobile companies which proved itself it started its resumes from the scratch now it a choice and beloved by British people and also in the silver screen as well especially in the James Bond movies is witness for that.

Challenges

During the wake of the war, Europe was in turmoil again and the war left millions of people dead. Many of the companies also get affect both economically and technically as well. Despite of the war, the Aston martin is one of those companies which survived through this. At that time, the brand was manufacturing various engines of the various aircrafts of that time that can fitted easily with no problem. But biggest challenge how to earn profit. So they found a niche that the America who was immediately flung into the war after the surprise attack of the Japanese of the Pacific fleet ‘Pearl Harbor’. They needed a less fuel efficient motor engines which can drove their fighter planes as long as possible with no fuel for some distances. But the main challenge was there was already a competitor i.e. Rolls Royce who also helped the America during the civil wars. But in the wake of the 1940s, Americans do some tests by then there were 2 contenders i.e. Aston Martin and the Royce. However, the Aston Martin won the contract because of its mature engine technology, fuel efficiency and small size that it can be easily fitted to the P-51 mustangs easily and the Royce has face the adaptions. This is also said as the 1st step of the Aston Martin in path of success in the American soil.

Failures

In 2014, Aston Martin endured a pre-charge loss of £72 million, practically triple of the measure of 2013 selling 3,500 vehicles during the year, well beneath the 7,300 vehicles sold in 2007 and 4,200 sold in 2013 individually. In March 2014, Aston Martin gave "installment in kind" notes of US$165 million, at 10.25% enthusiasm, notwithstanding the £304 million of senior made sure about notes at 9.25% gave in 2011. Aston Martin likewise needed to make sure about an extra venture of £200 million from its investors to finance advancement of new models. It was accounted for that Aston Martin’s pre-charge misfortunes for 2016 expanded by 27% to £162.8 million, the 6th year it kept on enduring a misfortune.

Achievements

In 2003, it received the Queen's Award for Enterprise for outstanding contribution to international trade.
In 2020, London UK: Aston Martin Lagonda’s first SUV, DBX, has been awarded the ‘Best Designed Car of the Year’ at The Sunday Times Motor Awards.
In 2019, awarded to the brand who had the fewest problems reported by 100 car owners during the first 90 days of ownership.
In 2017, Awarded to the brand who had the fewest problems reported by 100 car owners during the last 12 months with their 3-year old vehicle.

Subsidies

Aston Martin Racing
Aston Martin Works Limited
Aston Martin Lagonda Of North America Inc.

CEOs

Tobias Moers
Ulrich Bez