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Apple

Apple

Tagline

Think Different

Net Worth

$2,000,000,000,000

Started in (City)

Cupertino, California,

Started in (Country)

United State Of America

Incorporation Date

01st December, 1976

Bankruptcy Date

-

Founders

  • Steve Jobs
  • Ronald Wayne
  • Steve Wozniak

About

Apple Inc. is an American global innovation organization headquartered in Cupertino, California, that structures, creates, and sells shopper gadgets, PC programming, and online administrations. It is viewed as one of the Big Tech innovation organizations, close by Amazon, Google, Microsoft, and Facebook. The organization's equipment items incorporate the iPhone cell phone, the iPad tablet PC, the Mac PC, the iPod convenient media player, the Apple Watch smartwatch, the Apple TV advanced media player, the AirPods remote earbuds, and the HomePod keen speaker. Mac’s product incorporates macOS, iOS, iPad, watchOS, and tvOS working frameworks, the iTunes media player, the Safari internet browser, the Shazam music identifier, and the iLife and iWork inventiveness and profitability suites, just as expert applications like Final Cut Pro, Logic Pro, and Xcode. Its online administrations incorporate the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Different administrations incorporate Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card. Mac was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to create and sell Wozniak’s Apple I PC, however, Wayne sold his offer back within 12 days. It was fused as Apple Computer, Inc., in January 1977, and deals of its PCs, including the Apple II, developed rapidly. Within a couple of years, Jobs and Wozniak had recruited a staff of PC fashioners and had a creation line. Apple opened up to the world in 1980 to moment monetary achievement. Over the next few years, Apple has submitted new PCs, including innovative graphical UIs, for example, the first Macintosh in 1984, and Apple's display advertisements for its products have received basic acceptance around the board. Be it as it might, the considerable cost of its products and the limited application library created problems, such as energetic fights between the chiefs. . In 1985, Wozniak withdrew Apple genially and stayed a privileged representative, while Jobs and others surrendered to establish next.

Beginning

The Apple Computer Company was formed as a business venture on 1 April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The first product of the business is Apple I, a computer developed and produced entirely by Wozniak. Jobs sold his only motorized means of transport, the VW Microbus, for a few hundred dollars to fund its development, and Wozniak sold his HP-65 calculator for US$500. Wozniak unveiled his first version at the Homebrew Computer Club in July 1976. Apple I was offered as a motherboard with CPU, RAM, and standard text-video chips—a basic package concept that would not yet be advertised as a full personal computer. Soon after the debut, it was sold for US$666.66 (equivalent to $2,995 in 2019). Wozniak later said that he did not know the coincidental mark of the beast in the number 666 and that he came up with the price because he liked "repeating digits." In 1984, Apple released the Macintosh, the first desktop computer sold without a programming language. Its debut was "1984," a $1.5 million TV commercial directed by Ridley Scott that aired in the third quarter of Super Bowl XVIII on January 22, 1984. This is now hailed as a landmark moment for Apple's popularity and has been dubbed a "masterpiece" by CNN and one of the best TV commercials of all time by the TV Guide. Macintosh's sales were initially strong, but after the first three months started to stagger significantly due to its high price, sluggish speed, and a limited variety of applications available. At the beginning of 1985, this sales slump sparked a power battle between Steve Jobs and CEO John Sculley, who had been recruited two years ago by Jobs using the iconic slogan, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" Sculley agreed to terminate Jobs as Managing Director of the Macintosh division and received unanimous approval from the Apple Board of Directors.

Road to Success

The popularity of Apple's low-cost consumer models, particularly the LC, also led to the cannibalization of their higher-priced machines. To counter this, management has launched many competing brands, offering mostly similar machines at various price points targeted at different audiences. These were the high-end Quadra, the mid-range Centris line, and the consumer-owned Performa series. This added too much consumer uncertainty, as consumers could not appreciate the distinction between the models. Apple also experimented with numerous other failed consumer devices in the 1990s, including optical cameras, compact CD audio players, headphones, video consoles, eWorld's internet service, and TV appliances. Enormous resources have since been spent in the troubled Newton division focused on John Sculley's unrealistic demand predictions. At the end of the day, neither of these items helped and Apple's market share and stock values started to fall. Throughout this time, Microsoft began to gain market share with Windows by concentrating on providing applications to low-cost personal computers, while Apple had a richly engineered but costly experience. Apple relied on high-profit margins and never produced a straightforward response; instead, it sued Microsoft for using an Apple Lisa-like GUI in Apple Computer, Inc. v. Microsoft Corp. The case lasted for years before it was eventually dropped. At this time, many big product flops and missed deadlines have sullied Apple's name, and Sculley has been succeeded as CEO by Michael Spindler.

Challenges

For several years, Apple has been a famous business with both customers and investors. Consumers have been raving about Apple's "smart" touch goods that combine art and technology, fueling WOM and buzz each time the company releases a new product. Investors have been pursuing Apple's stock, generating enough energy to drive it to new highs. However, Apple's hype and popularity seem to be waning in recent weeks, with both buyers and analysts showing little support for the company's latest product, the iPhone 4S. What transpired? Are the company's buzz and excitement fading? Though it is too early to tell, Apple is facing four immediate challenges that could stifle its buzz and momentum: A technological challenge. According to the features of the iPhone 4S, Apple's innovative breakthrough engine seems to be running out of gas. In terms of both physical characteristics and technical capabilities, the current handset is a marginal rather than a dramatic upgrade over its predecessor. A leadership test. The organization is in the midst of a leadership transformation, which throws a shadow on its future. Apple would struggle to survive without Steve Jobs, since he was a visionary businessman who understood technology, the industry, and the arts, which he could blend with blockbuster products; and he had the charm to grow and distribute the message to Apple fans, generating powerful and profitable WOM and buzz promotions. Challenge the competition. So far, Apple's obstacles to competitors and innovation magic have been overwhelming, and any corporation that has attempted to threaten Apple has been destroyed, from Nokia to Research in Motion to Hewlett-Packard. However, in recent months, Apple has faced a significant threat to two of its blockbuster models, the iPad and the iPhone.

Failures

the company is expected to announce the release of its new version of the Kindle reader, which some analysts expect to be a serious challenge to Apple’s iPad. On the iPhone side, Apple faces a new challenge from Google’s Android phones, especially if Google manages to integrate Motorola Mobility successfully into its organization. In fact, according to a Nielsen Survey, Android phones command a 43 percent market share, compared to 28 percent for iPhones. Economy challenge. Though Apple enjoys a strong brand among consumers that makes demand for its products inelastic, its sales are sensitive to an impeding down turn, especially in Europe. The Bottom line: As every rapidly growing company, Apple is facing headwinds that may cool its buzz and momentum, at least in the immediate future. For years, Apple has been a popular company, both among consumers and among investors. Consumers have been raving about Apple’s “cool” touch products that marry art and technology, fueling WOM and buzz every time the company would come up with a new product. Investors have been chasing after Apple’s stock, creating enough momentum to propel the stock to new highs. In recent weeks, Apple’s buzz and momentum seems to be fading away, however, as both consumers and investors have showed little enthusiasm for the company’s new product, the iPhone 4S. What happened? Is the company losing its buzz and momentum? Though it is too early to say for sure, Apple is facing four immediate challenges that may slow-down its buzz and momentum: Technology challenge. Judging from the features of iPhone 4S, Apple’s radical innovation machine seems to be running out of steam. The new phone is a marginal rather than a radical improvement over its predecessor, both in terms of its physical attributes and technological capabilities. Leadership challenge. The company is in the middle of a leadership transition that casts a cloud of uncertainty over its future. It will be difficult for Apple to thrive without Steve Jobs, as he was a leader with a strong vision, a man who knew the technology, the market, and the art, and he could combine altogether in blockbuster products; and he had the charisma to develop and spread the message to Apple followers, creating efficient and effective WOM and buzz campaigns. Competition challenge. So far, Apple’s barriers to competitors and innovation magic have been formidable, and any company -- from Nokia (NYSE:NOK) to Research in Motion (NASDAQ:RIMM) to Hewlett-Packard (NYSE:HPQ)-- that has tried to challenge Apple have been trashed. In recent months, however, Apple has faced a serious challenge to two of its blockbuster products, the iPad and the iPhone. On the tablet market, Apple contends with an unlikely challenger: online seller Amazon.com (NASDAQ:AMZN). Last week, the company is expected to announce the release of its new version of the Kindle reader, which some analysts expect to be a serious challenge to Apple’s iPad. On the iPhone side, Apple faces a new challenge from Google’s (NASDAQ:GOOG) Android phones, especially if Google manages to integrate Motorola Mobility (NYSE:MMI) successfully to its organization. In fact, according to a Nielsen Survey, Android phones command a 43 percent market share, compared to 28 percent for iPhones. Economy challenge. Though Apple enjoys a strong brand among consumers that makes demand for its products inelastic, its sales are sensitive to an impeding down turn, especially in Europe. The Bottom line: As every rapidly growing company, Apple is facing headwinds that may cool its buzz and momentum, at least in the immediate future.

Achievements

  • Macintosh computer- January 1984

CEOs

  • Tim Cook
  • Steve Jobs
  • John Sculley III